Do you have an upcoming event and need help creating a communication plan? If you’re unsure where to start, I’m here to guide you through my communication plan strategy.
Watch my video:
Tip 1: Create buzz to ensure successful planning, consider the purpose of your communication. What do you hope to achieve?
For example, if you’re promoting an event, your communication objectives might include promoting the opening of your new spa premises to clients and the public by a specific date. Additionally, you may want to ensure the event runs smoothly by ensuring all staff know their roles beforehand.
Provide some background information, such as having been in business for 10 years and the decision to move to bigger premises and a better location.
Tip 2: Know your audience regardless of whether it’s an event or an overall project, understanding your audience is crucial.
Ask yourself:
- Who are you talking to?
- What approach should you take?
- What key messages do you want to deliver?
Invest some time in answering these questions.
For instance, “After 10 successful years in business, we’re excited to announce our move to new premises. Our bigger spa facilities will allow us to provide more services to our valued clients.”
Action Plan:
Consider the tools, channels, responsibilities, timeframes, and available resources for your communication plan.
If social media is involved, think about which channels (e.g., Facebook, Instagram) to utilize. Identify your target audience, which may consist of existing clients, potential clients, and others.
Determine team members involved and establish a timeline from six weeks before the event until the day before. Finally, set a schedule and deadlines for each activity. Remember, communication plans can be adjusted as needed, so consider it a working, live document.
Tip 3: Measure Your Actions
Measuring the effectiveness of your tactics is essential to determine success and make necessary adjustments for future campaigns. Consider metrics like website visits, social media engagement, and email marketing response rates.
Once you’ve drafted your communication plan, it’s important to review and check the main points. You can download a template from Community Comms Collective at www.communitycomms.org.nz and use it to develop your plan.
Share the plan with your team and seek their input and support. Remember, communication planning is an evolving process, so be open to making changes as needed.
With proper planning, you can ensure the success of your event or project. If you have any questions, feel free to contact me. I also offer a free 30-minute discovery chat.