Kia ora, Hello

Every story starts with a first chapter.

I am Sandra Groves a content writer helping people to tell their stories.

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Helping to share information with clarity and a unique style.

Let’s work together.

Traditional media has a place today. But, with more media channels and tools entering the business realm a sound communication voice is vital.

The skills of a content copywriter ensure authentic content.

From Content Copywriting to Business Support and Research these are all services that help you to:

  • Improve communication
  • Raise awareness
  • Promote and market
  • Ensure clarity
  • Educate your customer
  • Improve health and well-being


Sound communication is the key to all relationships.

Together we can develop a strategy for your audience and plan your communications.

My specialty is:

  • Website Content,
  • Blogs,
  • Profiles,
  • Publications,
  • Newsletters.


A task that often takes considerable time and resources.

I can take the worry away and ease the burden.

The focus is heritage and tourism but open to other research opportunities.


I have used Sandra of First Chapter a few times for my website and creating business template letters. I am extremely happy with Sandra’s work, she is professional, and I will use her again in the future. I highly recommend her services to anyone who needs a talented writer.

Gwenda Harvey Photographer

Sandra from First Chapter has contributed to my business website by writing Bios. She has a talent for connecting with the staff and achieved the feel of the website that I had hoped for. Highly recommended. I look forward to continuing to work with her.

Chrissy Aldridge Skindeep Clinic

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My story

Hi, Kia Ora, I am Sandra Groves, Founder and Content Writer at First Chapter. When I founded the business I wanted to help people share their stories so they are visible now and in the future. I came from a nature background and was looking for a new direction and challenge.

At first I worked with business and tourism on a range of visitor and tourism products. In 2020 COVID-19 came along and I knew this was an opportunity to focus on Content Writing for a much wider audience. I still wanted to tell Nature stories and for this to be my focus as tourism, heritage and environment are all relevant to nature and people’s experiences.

With skills in communications, media, public relations, heritage research, community relationships, and a passion for nature. This provided me with a solid grounding to work in the Nature space to create and share stories for future generations.

First Chapter’s vision is to:

Communicate unique stories that are visible to people now and in the future.

Tagline: Writing stories for today and the future!

This is still my mission. I continue to discover and create stories for people who have a passion for what they do and want to share it.

Wouldn’t it be great to work together? To share your story for people to enjoy and appreciate?

Do you want to find out more?

I provide a free 30-minute discovery call where we analyse your story TO make it a reality.


“Please accept our appreciation for a job well done with the Waharoa/gateway boards at Cooks Cove Walkway. They are perfectly presented, you should be proud of the result well done.”

Wayne Anaru, Chairman Hauiti Incorporation

I highly recommend Sandra. She took the time to understand what I needed for my business and asks specific questions to gather all the information to help her write my “about me” story for my website. She saved me 5+ hours of my time trying to write it myself, I’m a visual content creator not a wordsmith. I will be hiring her again in the future. Sandra is approachable and very professional.

Gwenda Harvey Photography

Contact Us

21 Seddon Crescent
New Zealand
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Get in touch

First Chapter
Writing Services
21 Seddon Crescent
New Zealand

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First Chapter is locally found in Gisborne, New Zealand

You can find us at 21 Seddon Crescent Gisborne