What I bring to public relations & communications 

I’m Sandra Groves, the founder of First Chapter. I’m East Coast born and bred, growing up in Wairoa and now living in the first place to see the sun, Gisborne Tairāwhiti.

I have always enjoyed words and sharing stories. I came to the craft a little later in my career after spending twenty years as a Personal Assistant, where I gained skills that have stood me in good stead.

I was lucky to have the opportunity to take my writing skills further as a Community Ranger leading communications and media at the Department of Conservation. It was an inspiring way to learn more about nature and the work being done by dedicated staff to care for Papatūānuku.

I have over ten years’ experience in communications and media, with work that includes writing for tourism, government departments, and small to medium-sized businesses.

In 2020, I founded First Chapter with a focus on heritage research and writing. Over time, this evolved into content writing, helping businesses and organisations turn their ideas into clear, compelling stories.

In September 2025, I realised it was the perfect time to pivot and focus fully on my true passions public relations and communications.

I’m married to Kerry, an electrician, and our daughter Alivia is a personal trainer. We enjoy spending time together as a family, especially getting away for the occasional break where we can enjoy the outdoors and connect with nature.

Why work with me?

I bring authenticity, a fresh perspective, and practical public relations and communications expertise. This helps to ensure you’re making the right impression and engaging meaningfully with your audience.