Your personal business profile is your best chance to make the right first impression. Your goal should be to tell your story and let your personality shine through. This blog outlines how to write a business professional profile from why you need a professional profile to being conversational, framework to use, why checking grammar and spelling matter, not to rely on AI, different types of profiles, and capturing your best features,
Why do you need a professional profile?
I might be stating the obvious, but the world is now digital. Many prospective employers and customers surf the internet or social media to find out more about you. Don’t be a stranger. Make sure you have a presence. It can make or break whether someone wants to take the next step and build a working relationship with you.
Be conversational
Depending on where your profile is going to appear will determine whether to make it conversational. If it is on your website, try and make your profile conversational and add some humour or a personal story. Leave your audience with something quirky or unique, this will ensure that they leave your website with a lasting pleasant impression of you. While social media channels require a shorter profile it can still link to your longer version on your website.
Write the content for your profile using this framework:
1. Who are you? Introduce yourself and share a little story.
2. What do you do? Clearly explain your role, services or area of expertise.
3. Who do you help? Describe your ideal clients, customers, or audience.
4. Why should people trust you? Highlight your experience, qualifications, awards, or achievements.
5. What makes you different? Share something unique about your approach, values or personality.
6. How can people get in touch? Include links to your website, contact page, or LInkedIn profile.
Don’t let AI write your entire profile
Artificial intelligence (AI) can be a valuable writing assistant. It can help you brainstorm ideas, improve sentence structure, refine grammar, or overcome writers block. However, your business profile should still sound like you.
Avoid relying too heavily on AI-generated content without adding your own voice, experience and personality. The result is often a profile that feels generic and impersonal. AI works best as a writing assistant.
Grammar and spelling errors matter
When you’ve finished writing your profile, make sure to check the grammar and spelling. A profile scattered with grammatical or spelling errors is not a good look. Some useful tools within Microsoft and Google Business can help with this or editing tools like Grammarly or Hemingway. It can also be helpful to ask someone else to read it for a fresh perspective.
You need a bio for all your different profiles
It is important to have multiple versions of your bio. From an SEO perspective having unique content helps your profiles and websites rank better in search results. From a branding perspective, it’s helpful to have different versions of your bio at the ready for different platforms. For example, you only need a short bio for X (previously Twitter), Facebook and Instagram while your profile can be longer on LinkedIn.
Capture your best features
To complement your profile, hire an experienced photographer to capture your best features. Make a real effort by getting your hair cut and styled and dress professionally.
If you’re feeling more adventurous, a video story would be another way to cut through the detail and present the real person.
If writing your profile is something you’re struggling with right now, get in touch sandragroves@firstchapter.co.nz I would love to help you tell your authentic story.
I offer a free 30-minute discovery chat over coffee or zoom.
Sandragroves@firstchapter.co.nz