by Sandra Groves | Nov 22, 2023 | Professional and Business, Uncategorized, Writing
When I left high school, I was sure of a long career as a Shorthand-Typist. I had done my time behind a typewriter (later computers), and transcribed many pages of Teeline shorthand. Followed by over twenty years working in administration, community relations, and...
by Sandra Groves | Oct 8, 2023 | Professional and Business
In a world of online marketing, converting visitors into potential customers when they visit your website is essential. Two tools in achieving this are the sales funnel and landing page. Let’s explore how these components work together to drive your business...
by Sandra Groves | Mar 14, 2023 | Professional and Business
Have you heard of Colour Psychology? Have you ever considered a logo and thought, “Wow, what great colour combinations?” The colour of logos, websites, social media campaigns, and more do not happen by accident. They are carefully thought out and chosen...
by Sandra Groves | Oct 4, 2021 | Professional and Business, Uncategorized, Writing
Email newsletters are a popular marketing tool to inform and persuade people. They are an ideal way for businesses to keep in touch and connect with clients. Email newsletters can be very effective if you know how to use them as a tool correctly. In addition, it is...
by Sandra Groves | Aug 5, 2021 | Professional and Business, Writing
Many people are hesitant to write about themselves. It’s possible they think they’re not interesting enough. I’m no exception. One way to overcome this fear is to write a professional profile. Your goal should be to tell your story and let your...