Kia ora, I am Sandra Groves Content Writer.

I help businesses to connect with their audience

by creating content that engages and informs.

I am based in Gisborne New Zealand.

Let’s chat.

Panel 1


Do you want great content to help tell your stories? Not sure what content you need?

As a Content Writer, I know the creative process and have an understanding of the different media channels. I can help develop a storytelling strategy or simple content.

To find out more take advantage of the free 30-minute discovery chat.

Gray’s Bush Scenic Reserve Gisborne


Creating content to tell stories that appeal to different audiences to get people to enjoy and appreciate nature.

What I can do:

  • Media releases
  • Communication plans
  • Articles
  • Newsletters
  • Case studies and more

Gateway at Cooks Cove Walkway

HERITAGE stories

Research the history of a site, then write the content being mindful of creating a memorable story along with the right supporting images.

What I can do:

  • Information signs
  • Brochures
  • Website content
  • Reports and more

waikanae beach Gisborne
Enjoy the view at Waikanae beach Gisborne


Supporting businesses by creating a range of content that converts, informs, and engages your audience.

What I can do:

  • Websites
  • Product descriptions
  • Brochures
  • Marketing
  • Blogs
  • Social media and more


Keep up-to-date on my latest blogs, articles, and projects.


How to write a professional profile


Cooks Cove Walkway waharoa/gateway


TaiTech – Real life tech

Panel 2


My story

Hi, Kia Ora, I am Sandra Groves, Founder and Content Writer at First Chapter. When I founded the business I wanted to help people share their stories so they are visible now and in the future. I came from a nature background and was looking for a new direction and challenge.

At first I worked with business and tourism on a range of visitor and tourism products. In 2020 COVID-19 came along and I knew this was an opportunity to focus on Content Writing for a much wider audience. I still wanted to tell Nature stories and for this to be my focus as tourism, heritage and environmental are all relevant to nature and people’s experiences.

With skills in communications, media, public relations, heritage research, community relationships and a passion for nature. This provided me with a solid grounding to work in the Nature space to create and share stories for future generations.

First Chapter’s vision is to:

Communicate unique stories that are visible to people now and in the future.

This is still my mission. I continue to discover and create stories for people who have a passion for what they do and want to share it.

Wouldn’t it be great to work together? To share your story for people to enjoy and appreciate?

Do you want to find out more?

I provide a free 30-minute discovery call where we analyse your story TO make it a reality.


“Please accept our appreciation for a job well done with the Waharoa/gateway boards at Cooks Cove Walkway. They are perfectly presented, you should be proud of the result well done.”

Wayne Anaru, Chairman Hauiti Incorporation

I highly recommend Sandra. She took the time to understand what I needed for my business and asks specific questions to gather all the information to help her write my “about me” story for my website. She saved me 5+ hours of my time trying to write it myself, I’m a visual content creator not a wordsmith. I will be hiring her again in the future. Sandra is approachable and very professional.

Gwenda Harvey Photography

Contact Us

21 Seddon Crescent
New Zealand
Panel 3


Get in touch

First Chapter
Writing Services
21 Seddon Crescent
New Zealand

Panel 4


First Chapter is locally found in Gisborne, New Zealand

You can find us at 21 Seddon Crescent Gisborne